Case Study: Snowflake - Turning Thought Leadership into Scroll-Stopping Stories

In partnership with the Snowflake Analytics Marketing team, Busylike has been proud to help bring Snowflake’s voice to life across social platforms—transforming complex ideas about data, AI, and analytics into engaging, mobile-first storytelling.

Our collaboration focuses on producing social-first video content that amplifies Snowflake’s thought leaders and showcases the brand’s innovation culture. By designing content that performs natively across LinkedIn and other executive channels, we’ve helped Snowflake strengthen its presence and relevance among data professionals and business decision-makers around the world.

From Data to Dialogue: Making Analytics Human

The Analytics Marketing Department at Snowflake drives conversations around one of the most dynamic topics in tech: how data fuels transformation. To support that mission, Busylike partnered with the team to design a content strategy that makes complex data narratives simple, visual, and human.

Each piece of content—whether a quick executive insight or a highlight from Snowflake’s AI School—was crafted with clarity and motion in mind. These videos aren’t just static updates; they blend interviews, key visuals, and subtle animation to bring Snowflake’s perspective on AI, analytics, and data strategy to life in a way that feels personal and easy to consume.

Mobile-First by Design

Every asset produced was built for the modern attention span. We optimized video content for vertical viewing, ensuring that Snowflake’s stories look and feel native on mobile platforms. Clean motion graphics, dynamic text treatments, and precise editing keep viewers engaged while highlighting key takeaways—whether it’s about data innovation, product evolution, or the people behind the platform.

This approach not only increased content completion rates but also improved shareability across executive LinkedIn channels, helping Snowflake’s leaders reach a broader and more relevant audience.

Building a Digital Presence for the Data-Driven Era

Our ongoing content series covers three key storytelling pillars:

1. Data and AI Innovation – Insightful clips that break down how Snowflake enables modern analytics and machine learning workflows.

2. Product and Platform Highlights – Short, visually engaging stories that showcase new features, partnerships, and customer success.

3. Life at Snowflake – Authentic, culture-driven videos spotlighting the people, values, and initiatives that make Snowflake thrive, including the AI School series.

   
   

Together, these streams of content work in harmony to elevate Snowflake’s voice as both a product leader and a trusted educator in the AI and data space.

Early Impact

Since the launch of the new content approach, Snowflake’s executive social presence has seen a significant increase in engagement—particularly in key regions across North America and EMEA. The mobile-first videos have driven stronger click-through and completion rates, while comments and shares from peers in the industry have amplified visibility and credibility.

The combination of smart storytelling and tailored motion design has helped Snowflake stand out in a crowded digital landscape, positioning its leaders as both innovators and educators in the evolving world of AI and analytics.

Looking Ahead

Busylike continues to partner with Snowflake’s Analytics Marketing team to explore new ways of bringing data stories to life. Future content will expand into emerging themes like responsible AI, data governance, and the next frontier of data-driven business intelligence—always with the same guiding principles: clarity, creativity, and connection.

For Snowflake, this collaboration isn’t just about content—it’s about community.And for Busylike, it’s about helping shape the future of how data stories are seen, shared, and understood.