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The campaign we have developed for PayPal  Europe for a regional product launch aimed to promote international commerce by empowering small business owners and individuals to sell abroad. The objective was clear: to increase PayPal’s penetration in cross-border transactions and highlight the role of global commerce in reducing economic deficits. To bring this vision to life, we crafted a comprehensive campaign featuring podcast-style interviews , merchant success stories , video content , and step-by-step guides  that made selling abroad accessible to entrepreneurs. This campaign culminated in a major launch event and a press conference, with ongoing support through digital channels and a microsite that provided all the necessary resources for small businesses to succeed in international markets. Storytelling Through Podcast-Style Interviews At the heart of this campaign was storytelling. We conducted podcast-style interviews with small business owners who had successfully integrated PayPal into their operations to grow their businesses internationally. These interviews offered firsthand accounts of the challenges and triumphs of cross-border commerce, providing valuable insights to other entrepreneurs looking to expand their reach. The podcast-style format allowed us to engage audiences with authentic stories that highlighted the transformative power of PayPal’s international commerce tools. These interviews, coupled with relatable experiences, showcased how easy and effective it could be for small business owners to sell abroad with PayPal. We used these stories as a key part of the online marketing strategy, leveraging them across digital platforms to reach target audiences. Success Stories of PayPal Merchants We further enhanced the campaign by producing videos  of five successful merchants who had significantly grown their businesses with PayPal’s cross-border payment solutions. These merchants came from diverse industries, ranging from e-commerce to handmade goods, and each shared their unique journey of expanding their business internationally using PayPal. The videos highlighted how PayPal’s seamless integration enabled these merchants to reach new markets, increase their revenue, and streamline their payment processes for international customers. By focusing on real success stories, we demonstrated PayPal’s tangible impact on small businesses, building trust and credibility among potential users. Step-by-Step Guides to Selling Abroad To make the process of selling abroad even more accessible, we developed step-by-step guides  that outlined the essential steps entrepreneurs needed to take to successfully expand into international markets. These guides covered everything from setting up a PayPal account for cross-border transactions to managing currency conversions, shipping logistics, and customer service for international buyers. These guides were a critical part of the campaign, offering practical resources for small businesses to navigate the complexities of global commerce. The content was structured to be clear and actionable, ensuring that even first-time sellers felt confident in taking their businesses abroad. Microsite and Launch Event The entire campaign was housed on a microsite  we created, which served as a central hub for all the resources entrepreneurs needed to get started with international commerce. The microsite featured the podcast interviews, success story videos, step-by-step guides, and additional content to support small business owners throughout their journey. This digital platform allowed PayPal to maintain an ongoing relationship with users and provide continued support long after the campaign’s initial launch. We introduced the campaign at a major launch event  and press conference , where PayPal's leadership highlighted the importance of cross-border commerce in reducing economic deficits and creating new opportunities for entrepreneurs. The event attracted significant media attention and helped position PayPal as a champion for small businesses looking to expand internationally. Empowering Entrepreneurs and Expanding PayPal’s Reach Our campaign for PayPal successfully mobilized small entrepreneurs to embrace cross-border commerce, increasing PayPal’s penetration in the international market. Through authentic storytelling, real-life success stories, and practical guides, we empowered small businesses with the tools and confidence to grow their operations globally. The combination of engaging content, digital marketing, and a high-profile launch event resulted in increased awareness of PayPal’s international commerce solutions, driving adoption among small business owners across the region. The campaign reinforced PayPal’s position as a leader in the global payments space and demonstrated how the platform could help entrepreneurs overcome the barriers to international selling.

For Nestea , we were tasked with developing a summer campaign that would not only promote their product but also create an engaging, interactive experience for their customer base. The result was the "Cold Competition" , a unique blend of YouTube storytelling , out-of-home promotion , and creator partnerships  that captivated audiences throughout the summer. The campaign combined a dynamic product roadshow  with an entertaining digital webisode series  published on Nestea’s YouTube channel. With the involvement of two popular TV stars competing against each other, the “Cold Competition” successfully utilized digital channels for media planning, all while distributing more than 100,000 product samples  over the course of three months. This case study breaks down the creative elements and strategies that made the campaign a success. The Concept: Bringing Entertainment and Sampling Together The Cold Competition  campaign was designed to be a fully interactive experience that combined digital storytelling with real-world engagement. At its core, the campaign revolved around a fun competition between two TV stars who participated in various summer-themed challenges, all while promoting Nestea’s refreshing products. The competition was presented as a webisode series  on Nestea’s YouTube channel, which served as the central hub for the campaign. Simultaneously, Nestea launched an extensive product roadshow , visiting key cities to hand out free samples and encourage people to engage with the digital content. This dual approach of mixing physical and digital engagement ensured that the campaign reached consumers no matter where they were—whether at an event, at home, or on their mobile devices. YouTube Storytelling: A Webisode Series That Engaged Audiences We developed an engaging digital webisode series  for Nestea, designed to entertain while promoting the product’s refreshing qualities. The show featured two well-known TV stars  in a lighthearted competition, where they faced off in a series of fun, summer-themed challenges—ranging from beach games to cooling-off contests, all centered around Nestea products. Each webisode was crafted with interactive storytelling in mind. Viewers were encouraged to vote on the outcomes of the challenges, comment on their favorite moments, and participate in online discussions about the competition. The episodes were released weekly, creating anticipation and ongoing engagement throughout the summer. By leveraging YouTube’s interactive capabilities, we were able to turn passive viewers into active participants. Creator Partnerships: Leveraging the Influence of TV Stars For this campaign, we collaborated with two TV stars  who each had strong fan bases and wide appeal, ensuring that the content would attract viewers beyond traditional Nestea consumers. Their involvement in the competition brought a sense of excitement and credibility to the campaign. These influencers played a key role in generating social buzz, with their own followers tuning in to watch the series and engage with Nestea’s content. The creators’ ability to bring humor and energy to the challenges made the webisode series feel authentic and relatable, helping Nestea connect with its target demographic—young adults looking for summer fun and refreshment. Out-of-Home Activation: Roadshow and Product Sampling While the YouTube series was the digital heart of the campaign, the product roadshow  gave consumers a real-world connection to the experience. We organized a mobile sampling tour  across major cities, where Nestea’s iconic yellow trucks distributed over 100,000 product samples . The roadshow created buzz and excitement wherever it went, offering consumers the chance to taste Nestea’s refreshing flavors while engaging with the digital campaign via mobile QR codes that directed them to the webisodes. The roadshow and product sampling allowed for a direct interaction with the target audience, reinforcing the brand’s message and generating thousands of social media interactions as consumers shared their experiences online. Digital-Only Media Planning: Reaching Consumers Where They Are Our entire media planning and campaign operation for Cold Competition  relied solely on digital channels , leveraging YouTube, social media platforms, and mobile engagement. By focusing on these channels, we maximized the campaign’s reach and kept the content accessible to consumers wherever they were spending their time—on their phones, at home, or out and about. The use of targeted ads, influencer partnerships, and digital storytelling allowed Nestea to create a strong online presence and keep their audience engaged over the course of three months. The digital-first approach not only gave us flexibility in terms of content distribution but also helped measure engagement in real-time, allowing us to optimize the campaign as it progressed. The Results: A Refreshing Success for Nestea The Cold Competition  campaign successfully blended the physical and digital worlds to create an interactive experience that resonated with consumers. Through creative YouTube storytelling , strategic creator partnerships , and a dynamic product roadshow , Nestea was able to: Distribute over 100,000 product samples  in key cities, generating strong word-of-mouth buzz. Engage thousands of viewers through the webisode series , with weekly episodes driving ongoing engagement and interaction. Build a robust online presence through digital-only media planning , ensuring that the content reached its target audience effectively. The campaign achieved its goal of promoting Nestea as the ultimate summer refreshment while creating a memorable and entertaining experience for its audience. By turning product promotion into a fun and interactive competition, Nestea strengthened its connection with consumers and reinforced its brand image as a leader in the beverage market.