Case Study: Intel AI Marketing Podcast Production & Creator Partnership

We recently collaborated with Intel’s AI Marketing department, where we significantly contributed to establishing Intel as a leader in AI conversations by remotely producing audio and video podcast episodes for them. We also partnered them with the influential podcast, DataFramed.

Our mission? To effectively communicate Intel's advanced AI chip-integrated products to an audience passionate about AI innovation. This resulted in feature episodes in DataFramed’s series, “AI and the Modern Data Stack,” where Intel shared its vision for the future of AI with a highly relevant and engaged tech community.

https://www.youtube.com/watch?v=mflxkBOTZbs

Intel in 2026

In 2026, Intel has reached a critical "make or break" pivot point in its multi-year turnaround, defined by the transition from visionary planning to high-volume execution. The company officially entered the era of Intel 18A high-volume manufacturing in early 2026, fulfilling its ambitious "5 Nodes in 4 Years" roadmap and launching flagship products like Panther Lake (Core Ultra Series 3) and Clearwater Forest (Xeon) to reclaim performance-per-watt parity with TSMC. While the technical milestones—including the industry-first commercial use of PowerVia backside power and RibbonFET gate-all-around transistors—have successfully repositioned Intel as a technological contender, the financial picture remains a "show-me" story.

Under the pragmatic leadership of CEO Lip-Bu Tan, the company is aggressively narrowing its focus on Intel Foundry profitability, securing high-profile (though often still exploratory) interest from titans like Microsoft, Nvidia, and even Apple. Despite a surging stock price in 2025, Intel enters the mid-2020s grappling with tightened capital discipline, the suspension of its dividend, and the high-stakes pressure to prove that its domestic fabs can achieve the 70-80% yields necessary to turn a massive manufacturing deficit into a sustainable competitive advantage.

How We Matched Intel with the Perfect Podcast

Recognizing Intel’s need to reach decision-makers in AI and tech, we identified DataFramed, a leading show in the space, as the ideal platform. With its new series focusing on AI's impact on the modern data stack, it offered the perfect context for Intel to showcase their AI solutions.

We facilitated the partnership and ensured that the conversation aligned with Intel’s goals. The podcast episode featured Nuri Canyaka, Intel's VP of AI Marketing, and La Tiffaney Santucci, Intel's AI Marketing Director. Their discussion, led by DataFramed host Richie Cotton, explored how AI is transforming everything from marketing analytics to enterprise workflows, providing Intel with a stage to communicate its groundbreaking products.

Bringing Intel’s AI Innovations to Life

In the episode, our agency made sure that Intel’s messaging wasn’t just another talking point but a deep, informative conversation on the AI industry. Nuri and La Tiffaney highlighted Intel’s role in advancing edge AI technology, which allows for real-time decision-making, such as in self-driving cars. They also addressed a critical concern in the AI space—how companies can run large language models (LLMs) locally while balancing security and cost. Intel’s AI chips provided the solution, and we helped communicate this innovation clearly to the tech-savvy audience.

Creating Long-Lasting Engagement with the Series

Our involvement didn’t end with one episode. We positioned Intel as a key player in DataFramed’s four-part series, “AI and the Modern Data Stack,” where the discussions ranged from AI’s role in the cloud to AI-driven analytics workflows. This allowed Intel to further integrate its message into a broader narrative, reinforcing its relevance in ongoing conversations about the future of AI in tech and enterprise.

The Outcome: Amplifying Intel's Influence in AI

By partnering Intel with DataFramed, our agency successfully brought Intel’s AI products and strategies to the attention of a high-value audience. The podcast collaboration amplified Intel’s thought leadership in AI, reaching the right listeners—those who are directly shaping the future of AI in their respective fields.

This case study highlights how our strategic approach to podcast partnerships can enhance a brand’s visibility in key industries. We ensured Intel’s message was heard by the people that matter, and we can do the same for you.