Case Study: Intel on AI - Telling the Story of AI Innovation
- Busylike Team
- 2 days ago
- 4 min read
In collaboration with the Intel AI Marketing team, we are proud to be the creative and production partner behind Intel on AI—a podcast series and YouTube channel that brings together leading voices from across the tech ecosystem to explore the ever-evolving landscape of artificial intelligence. With Season 5 now live, the series continues its mission of connecting audiences with the people, stories, and innovations shaping the future of AI.
Telling the Story of AI in Real Time
As AI shifts from experimental to essential, Intel recognized the need to not only build the infrastructure powering this transformation, but to also showcase the minds and organizations driving real-world implementation. The Intel on AI podcast was designed to do exactly that: offer a platform for candid, timely conversations between industry leaders who are not just observers of AI, but active participants in its advancement.
Busylike stepped in to help Intel execute this vision with a clear focus on content strategy, narrative structure, guest curation, and high-end production. Season 5 reflects this alignment—it’s not just a series of interviews, but a narrative journey through the impact and promise of AI across industries.
Designing for Reach, Relevance, and Engagement
This podcast isn’t just another content piece on the AI bandwagon—it’s built for decision-makers who want substance over hype. To reach this audience, Intel on AI was produced in a dual-format approach. Each episode is filmed for YouTube and also distributed as an audio podcast, giving the series a wide digital footprint while preserving the intimacy and immediacy of a conversation.
From healthcare to telecom, enterprise IT to device design, the episodes spotlight individuals and organizations applying AI in high-stakes, high-impact environments. The guest lineup was intentionally curated to offer a range of perspectives—from startup founders and corporate executives to technologists and policy advisors. These aren’t abstract discussions; each guest brings concrete examples of AI strategies and solutions in the field.
Season 5: AI in Action, Across Every Industry
Season 5 of Intel on AI kicks off with a clear focus: to spotlight real-world applications of artificial intelligence through the voices of leaders who are making it happen. Across this season, guests unpack how AI is influencing not just the future, but the now—transforming how companies operate, how decisions are made, and how innovation scales. From enterprise networks and intelligent devices to healthcare breakthroughs and edge computing infrastructure, each episode provides a window into where AI meets reality.
Two standout conversations capture this spirit especially well.
In the opening episode, Luke Norris, founder and CEO of KamiwazaAI, challenges conventional thinking with a bold idea: that the computing stack built for the internet era won’t support the future of AI. As he explains, we’ve reached an inflection point where traditional infrastructure is too rigid, too slow, and too costly for the kinds of workloads AI demands. Luke walks through what it means to adopt an AI-native mindset—one that views infrastructure not as a bottleneck, but as a strategic advantage. The conversation touches on startup agility, hardware-software co-design, and the opportunity to rethink how businesses scale intelligence from the ground up.
Another memorable episode features Peter Shen, Head of Digital and Automation at Siemens Healthineers. In this discussion, Peter offers a rare look into how AI is actively reshaping clinical workflows and diagnostics—from the use of multimodal AI in medical imaging to deploying edge solutions in hospitals around the world. He discusses the real barriers healthcare systems face—like data interoperability and the regulatory frameworks surrounding AI-enabled devices. Peter also shares his perspective from the global stage, including his presentation at CES and his testimony before Congress. The result is a grounded, insightful take on how AI can improve patient outcomes when deployed with purpose and precision.
These episodes, along with the rest of the season, reflect a recurring theme: AI is no longer just a buzzword—it’s becoming core infrastructure. And the leaders featured on Intel on AI aren’t just talking about the future. They’re building it.
Production with Purpose
Behind the scenes, Busylike managed the full spectrum of production and creative services. From shaping interview questions and managing logistics to editing, motion design, and publishing, the process was optimized for both storytelling and scalability. Each episode is tailored for digital-first consumption, with companion assets that include social-friendly clips, SEO-optimized YouTube descriptions, and promotional support across Intel’s LinkedIn and marketing channels.
What makes the show stand out is its tone—conversational, smart, and never overly technical. The aim was to create something that resonates with CIOs, CMOs, product leaders, and innovation officers who want to understand not just what AI is, but what it does in the real world.
Early Impact and Growing Momentum
While the season is still ongoing, the impact has already been felt. Viewership on YouTube has seen a marked increase over previous seasons, especially in regions like North America, EMEA, and APAC. Social engagement is also up, thanks to guests actively sharing episodes within their networks, adding additional reach and credibility to each conversation.
Audience feedback shows that the podcast is resonating particularly well with senior-level professionals in tech, marketing, and operations—exactly the demographic Intel set out to engage. Perhaps most importantly, the content is creating value beyond the podcast itself. It’s being used in sales enablement, internal training, and as a showcase of Intel’s ecosystem partnerships and thought leadership.
Looking Ahead
New episodes will continue to roll out in the coming months, with future topics exploring AI’s role in cybersecurity, robotics, and ethical governance. Each episode will follow the same storytelling-first formula: real people, real technology, real impact.
For Intel, the Intel on AI podcast is more than just a marketing channel—it’s a platform for influence, connection, and insight. And for Busylike, it’s an opportunity to help shape the way AI stories are told—authentically, intelligently, and with purpose.
You can watch Intel on AI on the Intel YouTube Channel or listen on your favorite podcast app. New conversations are on the way—and the future of AI is just getting started.
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