Public relations (PR) and communication are industries that require a constant adaptation to new trends, technologies, and best practices. Professionals in these fields must always stay ahead of the curve, whether it’s understanding how to leverage social media platforms or knowing how to respond effectively to a crisis. With the rise of digital media, podcasts have become a powerful tool for PR and communication pros, offering insights from industry leaders, up-to-date strategies, and deep dives into the world of reputation management and brand communication.
The benefit of podcasts lies in their ability to provide value while seamlessly fitting into a busy schedule. Whether commuting, working out, or taking a coffee break, you can listen to a wide range of conversations led by industry experts who share actionable advice. From case studies on successful PR campaigns to strategies on managing difficult clients or building strong media relationships, these podcasts help you sharpen your communication skills and enhance your career.
Must-Listen Podcasts for PR and Communication Pros
There’s an overwhelming amount of podcast content available, but not all shows are created equal. The following selection of podcasts focuses on providing relevant and high-quality content tailored specifically for PR and communication professionals. These podcasts offer a blend of storytelling, interviews with experts, and practical takeaways, making them essential listening for anyone serious about thriving in the fast-paced world of PR.
Spin Sucks Podcast
The Spin Sucks podcast, hosted by Gini Dietrich, is an excellent resource for those in the PR and communications industry. Gini, a seasoned PR professional, brings her experience to the forefront by discussing challenges that modern-day communicators face. She touches on everything from media relations and content marketing to ethics in PR and how to build trust with your audience. The podcast stands out because it offers a balance of actionable tips and thought-provoking discussions, making it ideal for professionals who want to sharpen their skills.
One of the most valuable aspects of Spin Sucks is how it embraces the convergence of marketing and PR. Gini’s candid discussions about the changing landscape of public relations are not only insightful but also motivational. Each episode provides real-world case studies and interviews with industry leaders, making it a valuable educational tool. For PR pros looking to enhance their understanding of digital communication and media strategies, Spin Sucks offers a weekly dose of expert advice.
PRovoke Media Podcast
Hosted by Paul Holmes and Arun Sudhaman, the PRovoke Media Podcast (formerly known as the Holmes Report) brings thought leadership to the world of public relations and communications. The podcast covers global PR trends and industry updates while providing detailed analyses of the latest developments in the PR world. With episodes that feature interviews with top communicators and journalists, listeners get access to perspectives from those shaping the field on a global level.
What sets PRovoke Media apart is its focus on critical, sometimes controversial issues within the PR industry. Whether discussing the evolving role of PR agencies, crisis communication, or diversity and inclusion in public relations, the podcast offers robust conversations that go beyond surface-level observations. It’s the perfect show for PR professionals who want to understand the bigger picture while staying informed about current events impacting the communications industry.
The PR Podcast
Launched by PR veteran Jody Fisher, The PR Podcast offers practical, easy-to-understand advice for public relations professionals at every level. Jody breaks down complex topics and explores them in a way that’s accessible, offering actionable advice without overwhelming the listener. With episodes covering everything from media training to social media strategy, Jody's insights are invaluable for both newcomers and seasoned pros in the field.
The PR Podcast is particularly useful for those looking to improve their day-to-day PR skills. Jody interviews experts from various industries to share their perspectives, providing listeners with a diverse array of PR tactics and approaches. The podcast’s blend of theory and practice makes it ideal for those seeking to apply what they learn in real time to their ongoing PR projects.
Marketing Over Coffee
Hosted by John Wall and Christopher Penn, Marketing Over Coffee covers a range of topics relevant to PR and communications, but with a strong focus on marketing integration. John and Christopher combine their expertise in marketing analytics and public relations to provide insights on how to communicate more effectively in today’s digital world. Their discussions are particularly relevant for professionals working in PR who need to understand the crossover between marketing and public relations.
The charm of Marketing Over Coffee lies in its informal, conversational tone. Each episode feels like you’re sitting down with two colleagues over a cup of coffee, discussing the latest tools, tactics, and trends. The episodes dive into content creation, media relations, data-driven communication, and marketing strategy. If you’re interested in the intersection of PR and marketing, this podcast is a must-listen.
PRmoment Podcast
Produced by PRmoment, one of the UK’s leading PR platforms, the PRmoment Podcast is hosted by Ben Smith and features in-depth conversations with some of the top PR professionals in the world. Each episode explores key industry issues and challenges, with guests offering a behind-the-scenes look at high-profile PR campaigns. The podcast gives listeners access to a wealth of knowledge on crisis management, reputation building, and the evolving nature of PR.
One of the standout qualities of the PRmoment Podcast is its global perspective. Ben doesn’t just focus on the UK market but dives into trends affecting the PR industry worldwide. His interviews with top communicators provide an insider’s look at what makes successful campaigns tick and the skills required to maintain a positive public image in an ever-changing media environment.
The Business Communicators
Hosted by Austin Staton, The Business Communicators podcast offers an engaging mix of PR, marketing, and internal communication topics. Each episode features thought leaders from across industries who share their expertise on how to connect with audiences more effectively. Austin's background in corporate communications gives him a unique angle, and his ability to relate to professionals working within larger organizations makes this podcast particularly relevant for those focusing on internal and corporate communications.
Listeners appreciate The Business Communicators for its diverse topics, including employee engagement, reputation management, and the role of communication in leadership. The podcast’s blend of professional advice and actionable tips ensures that communication professionals walk away from each episode with new strategies they can implement immediately in their roles.
Tip: You can use an outreach CRM tool like Buzzstream to effectively pitch PR podcasters and journalist to create more PR exposure.
Inside PR
Inside PR is hosted by Gini Dietrich, Joe Thornley, and Martin Waxman, three experienced communicators who bring their perspectives to bear on the changing face of the PR industry. The show covers topics ranging from traditional media relations to the rise of digital PR strategies and the ethical challenges PR professionals often encounter. The trio’s diverse expertise makes each episode a rich source of knowledge for anyone in communications.
What makes Inside PR unique is its focus on both the craft and the ethics of PR. Each host brings their viewpoint, offering listeners a multi-faceted look at how PR is evolving and what professionals need to do to stay relevant in the industry. Their candid discussions on challenges facing PR practitioners today help listeners navigate the complexities of modern communications.
On the Media
While not strictly focused on PR, On the Media is a must-listen for communication professionals who want to better understand the media landscape. Hosted by Brooke Gladstone and Bob Garfield, this podcast covers the latest in media, journalism, and public opinion, offering a deep understanding of the forces shaping news and public discourse. For PR pros, this is invaluable information, as understanding how media narratives are formed can help in crafting better communication strategies.
The strength of On the Media lies in its investigative approach. The hosts critically examine how media shapes our perception of events, offering valuable insights for anyone working in public relations. PR professionals can benefit from episodes discussing media manipulation, crisis communication, and the importance of transparency in the modern media environment. By understanding the forces at play in the news cycle, PR pros can better anticipate and respond to media trends.
Women in PR Podcast
Hosted by PR expert Elizabeth Sosnow, Women in PR Podcast is designed to empower and educate women in the public relations field. Elizabeth brings in leading female communicators to share their journeys, discuss industry challenges, and provide advice for women looking to advance their careers in PR. The podcast explores the intersection of gender and PR, with episodes delving into issues such as leadership, work-life balance, and career growth.
The conversations are candid and insightful, providing listeners with advice that’s both practical and inspiring. Women in PR Podcast is a space for celebrating women’s contributions to PR while offering listeners tools and strategies for navigating their careers. It’s a refreshing and much-needed perspective in an industry that has historically been male-dominated at the leadership level.
The Crisis Communications Podcast
Hosted by Edward Segal, an expert in crisis management, The Crisis Communications Podcast offers a deep dive into crisis communication strategies that every PR professional should know. Edward’s background as a crisis communications consultant gives him a wealth of knowledge, and he shares tips on how to manage reputational crises, handle media inquiries during a crisis, and rebuild trust afterward.
Each episode provides valuable takeaways on how to approach different types of crises, from corporate scandals to natural disasters. The show also features guest experts who share their own experiences handling high-profile crises. For PR pros specializing in reputation management, this podcast is a vital resource for honing their crisis communication skills and understanding how to safeguard their client’s public image in difficult situations.
By exploring these podcasts, PR and communication professionals can continue their education, staying sharp in an industry that’s always evolving. Whether you’re looking to refine your media relations strategies or seeking advice on managing crises, these shows offer valuable insights to guide you.
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