Meta quietly dropped a new app called Forum, built on Facebook Groups. Here's why every marketer, AI strategist, and community builder needs to pay attention right now. If you blinked, you might have missed it. With no press conference, no splashy campaign, and no official announcement, Meta slipped a brand-new app called Forum into the Apple App Store on May 22, 2026. The discovery came not from Meta's PR team but from social media analyst Matt Navarra, who spotted it quietl

Unlock growth with our strategic guide on AI and social media. Learn the trends, use cases, and governance frameworks CMOs need to win in 2026.

For over two decades, digital advertising has been built around a simple idea: drive the click, optimize the conversion, and scale what works. Performance marketing has rewarded immediacy—what happens after the impression, after the click, after the session. But in the AI search era, that model is no longer sufficient. Today, platforms like ChatGPT, Google AI Overviews, Perplexity AI, and Claude are fundamentally changing how users discover brands. Instead of navigating throu

Unpack the lessons from Perplexity AI ads. Understand their impact on your 2026 AI search strategy and prepare for the future of advertising.

Get all 2026 Reddit ad specs in one place. Our guide covers image, video, and carousel dimensions, character limits, and file sizes for agency-grade creatives.

Large Language Models (LLMs) have transformed how enterprises approach advertising. Their ability to generate human-like text and understand context opens new doors for creative ad strategies. Yet, many marketing directors struggle to harness this potential fully. What creative approaches actually work for LLM-powered ads? How can enterprises design campaigns that engage audiences and drive results? This post explores proven creative strategies for LLM ads, illustrated with d

Artificial intelligence is reshaping how brands connect with audiences. Among the most promising developments is the rise of AI-native agencies—specialized firms built around the capabilities of large language models (LLMs) and generative AI. These agencies do more than just use AI tools; they design their entire approach to media strategy, content creation, and brand visibility with AI at the core. This article explores the AI-native agency model in detail, focusing on three

In today’s crowded advertising space, reaching the right audience with the right message is more challenging than ever. Generic ads no longer cut through the noise. Marketers who tap into their own customer data find a powerful advantage. First-party data, collected directly from your customers, holds the key to creating highly relevant, personalized campaigns. Your Customer Relationship Management (CRM) system is a treasure trove of this data, waiting to fuel your next ad ca

The speed of news cycles has accelerated dramatically in recent years, driven largely by social media platforms that prioritize immediacy and shareability. By 2026, this trend will only intensify, reshaping how organizations communicate with their audiences. Companies must adapt to a landscape where news breaks and spreads on social channels first, often before traditional media can respond. This shift demands new strategies for managing information flow, reputation, and enga

Video marketing has become a vital tool for brands and creators aiming to connect with their audiences. Yet, producing high-quality video content consistently can be challenging. Working with a production partner can ease this process, but integrating artificial intelligence (AI) into the workflow takes video marketing to a new level. This post explores how combining a skilled production partner with AI tools can transform video marketing efforts, making them more efficient,

Artificial Intelligence (AI) is redefining media planning and buying, offering unprecedented capabilities to streamline workflows, make data-driven decisions, and optimize performance. AI’s impact on the media industry is already significant and continues to grow as new tools and technologies emerge. This article explores seven specific areas where AI is making a difference, each offering clear benefits and showcasing the power of AI in media. How AI is Shaping the Future of