Frequently Asked Questions

Are you only able to work with NYC-based screens and brands?

No. We're NYC-based, which means we can move fast on local shoots, installs, and screen visits - but we produce and deliver signage video for brands and screen networks anywhere. Most of the production process (concepting, editing, format delivery) happens remotely regardless of where your screens are located.

Do you produce dynamic asset variants for programmatic DOOH campaigns?

Yes. We build modular motion systems from a single master concept - swapping text, color, or CTA based on time of day, weather, or location - so your campaign can trigger the right variant without commissioning a new asset for every condition.

Do you produce video for existing screen hardware, or only new signage installs?

Existing hardware. Most of our signage work is video for screens, video walls, and displays that are already installed - we build to your current resolution, aspect ratio, and CMS rather than requiring a new setup.

Can you produce for multiple screen sizes and aspect ratios from one shoot?

Yes. We plan production to deliver across portrait, landscape, and ultra-wide formats from a single shoot or creative concept, so you're not paying for separate production per screen type.

How do you handle video that needs to work without sound?

Signage video is built sound-off by default - visual pacing, on-screen text, and motion carry the message, since most screens play in public spaces without audio.

Do you integrate with our content management system or player?

We deliver video formatted for common signage CMS and players, including BrightSign, Samsung MagicINFO, Yodeck, and ScreenCloud. If you use a different system, we'll match its format and spec requirements.

Can you manage a rotating video calendar across multiple locations?

Yes. For multi-location retail, transit, or venue networks, we can support an ongoing video refresh schedule rather than a one-time production, so screens stay current without manual updates on your end.

What's the difference between DOOH advertising video and in-store signage video?

DOOH video is built for paid out-of-home ad placements — billboards and ad networks - and follows IAB DOOH creative specs. In-store and venue signage is owned media, typically product, promotional, or wayfinding video shown on screens you control directly. We produce both, and often from the same core brand assets.