Case Study: Boosting Wonolo’s B2B Reach Through Strategic Podcast Placements and Branded Content

In executing marketing campaigns, we prioritize forging meaningful connections between brands and their target audiences. Recently, we collaborated with Wonolo, a leading on-demand staffing platform, to enhance their B2B visibility. Wonolo sought to engage decision-makers and thought leaders across various industries, and we strategically placed them on the appropriate platforms to share their narrative.

For this campaign, our strategy included high-profile guest features and targeted ad placements across several podcasts. Wonolo was featured as a guest on SupplyChainBrain and had ad spots in B2B podcasts such as The Soul of Enterprise, Recruiting Future, Smart People, and Hospitality Hangout, ensuring that their message reached the intended audience.

Wonolo in 2026

In 2026, Wonolo has evolved from a simple gig-economy marketplace into a comprehensive, AI-driven human capital engine. Having successfully integrated its 2024 AI-powered job management suite, the company now offers a "smarter" staffing solution that uses predictive analytics to optimize job descriptions and match "Wonoloers" to shifts with 40% higher efficiency.

While the platform remains a lifeline for the retail and logistics sectors—connecting over three million workers to on-demand roles—Wonolo has shifted its strategic focus toward temp-to-perm pathways, helping businesses combat chronic labor shortages by identifying high-performing gig workers for full-time placement. Now headquartered in Beaverton, Oregon, and operating as a mature, remote-first organization, Wonolo is currently focused on its "2026 Growth Engine" initiative, which emphasizes compliance and modernized benefits delivery to bridge the gap between flexible freelance work and long-term career stability.

Wonolo’s Guest Feature on SupplyChainBrain Podcast

We kicked off the campaign by positioning Wonolo’s VP of Demand, Robert Merritt, and Chief Strategy Officer, Monica Plaza, as expert guests on the SupplyChainBrain Podcast, hosted by Robert Bowman, Editor-in-Chief of SupplyChainBrain. This platform was the perfect fit for Wonolo’s message, as the show delves into the logistics, supply chain management, and the evolving world of work—key areas impacted by Wonolo’s services.

During this episode, Robert and Monica explored the profound changes brought about by the pandemic and its lasting effects on the future of work. They discussed how the gig economy and flexible staffing models, such as those offered by Wonolo, are critical for industries navigating post-pandemic recovery. This insightful conversation not only reinforced Wonolo’s position as a leader in the staffing industry but also helped them engage with a core audience of supply chain and business leaders.

Expanding Reach with Strategic Ad Spot Bookings

In addition to guesting on SupplyChainBrain, we expanded Wonolo’s reach by booking ad spots on four high-impact podcasts, each carefully selected to target different B2B sectors. Here’s a breakdown of how each show aligned with Wonolo’s campaign goals:

• The Soul of Enterprise The Soul of Enterprise, hosted by Ron Baker and Ed Kless, is a business podcast focused on enterprise solutions, innovation, and economic trends. This podcast was an excellent platform for reaching C-suite executives and business leaders, allowing Wonolo to tap into a B2B audience interested in how companies can thrive in changing work environments.

  
  

• Recruiting Future Recruiting Future, hosted by recruitment expert Matt Alder, dives deep into the latest trends in recruitment, talent acquisition, and HR technology. We chose this podcast to position Wonolo as a solution for HR professionals and recruiters who are increasingly turning to flexible staffing solutions to meet their hiring needs in a post-pandemic world.

• Smart People Smart People hosts conversations with thought leaders across various industries, making it a prime platform for expanding Wonolo’s visibility. By featuring ad spots on this podcast, we helped introduce Wonolo to a broad audience of business innovators, tech enthusiasts, and industry disruptors.

• Hospitality Hangout Targeting the hospitality sector, Hospitality Hangout covers key trends, technology, and challenges in the hospitality industry. This podcast was ideal for reaching decision-makers in an industry hit hard by labor shortages, allowing Wonolo to highlight its staffing solutions for a sector in urgent need of flexibility and agility.

  
  

The Results

By combining guest appearances with ad placements, our agency helped Wonolo reach diverse B2B audiences across multiple industries. The guest feature on SupplyChainBrain positioned Wonolo’s leaders as thought experts in the future of work, while the strategic ad spots helped spread Wonolo’s message to targeted B2B listeners. The result? A highly engaged audience and a noticeable boost in brand awareness.

This case study demonstrates how our agency can tailor podcast marketing strategies to ensure your message connects with the right audience. From carefully selected ad placements to branded content that resonates, we help brands like Wonolo amplify their impact.