What We Produce
Vertical video, social media ads, and mobile video content -
all made to grab attention and keep it.
Vertical & Mobile Video Ads
Native 9:16 shoots - UGC-style and fully produced - built for sound-off viewing, fast hooks, and mobile attention spans.
Performance & Social Ads
TikTok, Reels, and Shorts ad creative built for the media plan. Multiple hooks, multiple cuts, multiple angles per concept.
Content Editing & Repurposing
Podcasts, webinars, keynotes, and long-form YouTube turned into batches of platform-ready vertical clips - captioned and cropped.
Tools We Work With
We combine platform-native editing tools with generative AI and hands-on creative direction to move fast without losing quality.
Editing & Production: Adobe Premiere Pro · CapCut · DaVinci Resolve · Descript
Repurposing & Clipping: Opus Clip · Descript · custom clipping workflows
AI Assisted Production: Runway · Kling · Nano Banana · Midjourney · Adobe Firefly
Ad Platforms: TikTok Ads Manager · Meta Ads Manager · YouTube Shorts
Vertical Video, By the Numbers
75%
More than 75% of all video content worldwide is now viewed on mobile devices.
90%
Users view up to 90% of vertical video ads, but only 14% for horizontal ones.
3 sec.
Viewers need to be hooked in hree seconds, relying on dynamic overlays or captions.
1.8 Roas
Brands testing 15+ new creatives per month had a median ROAS 1.8x higher.
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Frequently Asked Questions
What's the difference between UGC-style video and traditionally produced vertical video?
UGC-style content is shot to look native and unscripted - like it came from a creator's phone, not a studio. Produced vertical video is more polished and brand-directed but still built in the 9:16 format for mobile-first platforms. We produce both, and often blend the two within the same campaign.
How many ad variants do you produce per concept?
It depends on the campaign, but performance-driven paid social work usually needs multiple hooks and cuts per concept so your media buyers can test what resonates before scaling spend. We build variant production into the process from the start, not as an afterthought.
Can you repurpose our existing long-form content into short-form clips?
Yes. We take podcasts, webinars, keynotes, and long-form YouTube content and turn it into batches of vertical clips - captioned, cropped, and paced for TikTok, Reels, and Shorts.
Do you handle hook-testing and creative iteration?
Yes. We treat the first 1–3 seconds as its own creative problem, and produce multiple hook variations per concept so you can identify what earns the hold before investing further budget.
How fast is turnaround compared to traditional video production?
Vertical and social-first content typically moves faster than traditional production cycles - often days rather than weeks, especially for UGC-style and repurposed content. Timelines vary based on scope and whether new filming is required.
Do you write scripts and hooks, or do we need to provide direction?
We handle the full creative process - scripting, hook development, and shot planning - so you don't need to arrive with a finished script, just the goal and the message.
Can you match our existing brand guidelines?
Yes - we build creative direction around your brand guidelines before production begins, so vertical content stays consistent with your existing identity even in a native, unpolished format.
Do you produce for paid social specifically, or organic content too?
Both. We produce content for organic social channels as well as versions built and structured specifically for paid social testing and scaling.