Busylike Joins Adge.ai’s AI-Generated Branded Video Production Partners
Updated: 11 minutes ago
We’re excited to share some big news: Busylike is now an official video production partner of Adge.ai - part of Publicis Groupe. This partnership pairs Busylike’s AI-driven creative production capabilities with Adge.ai’s data-backed content intelligence platform, giving brands a faster, smarter path from creative brief to high-performing branded video. As part of the marketplace, Busylike will provide AI-generated branded video production services to the brands, marketers, and platforms that rely on Adge.ai to plan, optimize, and scale their advertising creative.
For brands, this means one less handoff between “knowing what creative will work” and “actually getting that creative made.” Adge.ai’s platform tells marketers which creative elements are most likely to drive engagement and conversions - and now, through this partnership, Busylike is one of the production partners marketers can turn to in order to bring those insights to life as fully produced, branded video content.
It’s a natural fit. Both companies were built around the same core belief: that AI should make creative production faster and smarter, not generic. Adge.ai brings the measurement and optimization layer; Busylike brings the production engine - AI-powered video, motion design, and branded content creation, backed by real creative direction and human craft. Together, marketplace partners get a more complete loop: insight, script, production, and optimization, without leaving the Adge.ai ecosystem.
“This partnership is about closing the gap between what brands know will perform and what actually gets produced,” said Vadi Efe, founder of Busylike. “Adge.ai’s marketplace gives us a direct line to marketers who already understand the value of AI-informed creative - we’re just the team that turns that insight into a finished video, fast.”
Below, we’re breaking down exactly what this partnership means - starting with what Adge.ai actually does, how its recent acquisition by Publicis Groupe fits into the bigger picture of AI in advertising production, and finally, how Busylike’s own AI-powered production services work for brands who want to move quickly without sacrificing quality.
What Is Adge.ai, and How Does Its Platform Work?
Adge.ai is an AI-powered content intelligence and creative performance platform built to help brands stop guessing which creative will work - and start knowing. At its core, Adge.ai analyzes engagement and conversion data across a brand’s advertising campaigns and uses that data to identify which specific creative elements are actually driving results: the hooks, visuals, pacing, messaging angles, and formats that separate a high-performing ad from one that gets scrolled past.
That analysis feeds directly into the earliest, highest-leverage part of the creative process: scripting and concepting. Rather than starting a new campaign from a blank page, brands working with Adge.ai can start from a data-informed point of view about what’s likely to perform for their specific audience, category, and platform. The platform is built to remove the guesswork that comes with today’s content environment, where it has never been easier, faster, or cheaper to produce assets - and never harder to know which of those assets are actually worth running.
In practice, this shows up in a few key ways for the brands and marketing teams that use Adge.ai:
Creative performance analysis. Adge.ai continuously evaluates how creative assets - video, imagery, and messaging - perform across engagement and conversion metrics, surfacing patterns that would otherwise take a human analyst days or weeks to spot manually.
Optimized scripting and concepting. Because the platform understands what has worked before, it helps marketing and creative teams shape new scripts and creative directions around elements with a proven track record of resonating with a given audience, rather than relying purely on instinct.
Actionable, ongoing insight. Adge.ai doesn’t just deliver a one-time report. It’s designed to give marketers a continuous read on creative effectiveness, so campaigns can be refined in near real time rather than waiting for a post-mortem after the budget is already spent.
A marketplace of production partners. This is where Busylike comes in. Once a brand has direction on what’s likely to perform, Adge.ai connects them with a curated network of production partners - including Busylike - who can actually build that content, whether that’s a fully AI-generated video, a hybrid AI-and-live-action piece, or something highly tailored to a specific platform or format.
Adge.ai has worked with some of the world’s biggest brands and platforms, and its client roster includes recognizable names across tech and retail. The platform was born out of a straightforward observation about modern marketing: brands today are drowning in content. It’s cheaper and faster than ever to produce assets, but that abundance creates a new problem — most teams don’t have a reliable way to know, before they spend the media budget, which of those assets are actually going to move the needle. Adge.ai exists to answer that question with data instead of gut instinct, and now, through its production marketplace, to help brands act on that answer immediately.
Adge.ai Is Now Part of Publicis Groupe - Here’s What That Means
In March 2026, Adge.ai was acquired by Publicis Groupe, the global communications and marketing holding company. The acquisition folds Adge.ai’s proprietary measurement and content intelligence technology into Publicis’s broader AI production infrastructure, with the goal of giving brands real-time creative performance insight paired with Publicis’s production scale.
Publicis Groupe framed the deal around a simple idea: in the AI era, brands don’t just need more content - they need to know what’s actually working, and why, so they can scale the right messaging across audiences, markets, and platforms with confidence. By combining Adge.ai’s predictive analytics with Publicis’s existing production capabilities, the goal is to shift creative measurement from something that happens after a campaign runs to something that actively shapes the campaign while it’s still being built.
Notably, Adge.ai will continue to operate under its own name and its founding team remains in leadership, continuing to grow the platform and its production marketplace - including partnerships like the one Busylike is now a part of - even as its technology gets woven into Publicis’s larger production ecosystem.
Publicis Production’s Global AI Push
This acquisition doesn’t exist in a vacuum. It’s part of a much broader effort by Publicis to rebuild its production business around AI. Publicis recently created a new global leadership role overseeing all of its production capabilities — spanning content studios, proprietary AI technology platforms, generative AI partnerships, and production hubs around the world - to steer that transformation.
Central to that effort is Leona, Publicis’s in-house, end-to-end agentic AI content engine. Leona is built around what Publicis calls “Connected Identity” - audience and identity data used to generate and adapt creative content across paid, earned, shared, and owned channels. It’s designed to be used across all of Publicis’s production teams globally, giving the organization a consistent, data-informed backbone for how creative gets made at scale.
Publicis has been building toward this moment for years, layering AI investments on top of one another: an internal AI assistant to connect employees and streamline collaboration, followed by a company-wide data platform tying together insights across the business, and now Leona as the production and personalization layer on top of it all. According to Publicis leadership, a meaningful and growing share of the company’s creative revenue now comes through its AI-enabled production capabilities - a trend the company expects to keep accelerating as more of this technology, including Adge.ai’s measurement layer, gets integrated across its global network.
The bigger picture here is straightforward: one of the largest communications holding companies in the world is betting heavily that AI-informed measurement and AI-powered production need to work together, not as separate steps in a workflow, but as one connected system. Adge.ai’s marketplace - and Busylike’s role in it - sits right at that intersection, giving brands access to that same philosophy without needing to be a Publicis client to benefit from it.
How Busylike Uses AI to Power Branded Video Production
So where does Busylike fit into all of this? Busylike is a creative production agency built around a straightforward mission: use generative AI, in-house creative talent, and a diverse network of creators to produce branded video and audio content that actually performs — without the traditional cost, timeline, or complexity of legacy production.
Here’s a closer look at how that works in practice.
AI Across the Full Creative Workflow
Busylike doesn’t treat AI as a single tool bolted onto an old process — it’s built into every stage of production, from initial concept through final delivery:
Ideation and scripting. Busylike uses generative AI tools to help refine messaging and develop scripts that are tightly aligned with a brand’s voice and campaign goals, accelerating the earliest and often slowest part of any production process.
Video and visual generation. Using leading generative video and image platforms, Busylike’s team can rapidly produce high-quality video content and visual assets — including scenarios that would be prohibitively expensive or logistically difficult to capture with a traditional shoot.
Voice and audio production. AI-powered voice tools allow Busylike to produce realistic voiceovers and audio content quickly, supporting both video ads and standalone audio campaigns.
Editing and post-production. AI-assisted editing tools help streamline the post-production process, allowing for faster iteration and turnaround without compromising on polish.
Optimization. Busylike doesn’t stop at delivery — the team continuously analyzes content performance and applies AI-powered insight to optimize creative for engagement and reach, a philosophy that lines up closely with the data-informed approach Adge.ai brings to the table.
Importantly, none of this replaces human creative judgment. Busylike builds custom brand frameworks and guidelines that its AI workflows follow, ensuring consistency in tone, visuals, and messaging across everything produced. Every piece of content that comes out of an AI-assisted workflow is still reviewed and refined by Busylike’s creative team before it reaches a brand — AI accelerates the work, but people are still the ones directing it and signing off on it.
A Full-Service Creative and Media Partner
Beyond AI-generated video, Busylike operates as a full-service video marketing agency. That means brands can work with Busylike across the entire lifecycle of a campaign:
Production, spanning brand films, product and demo videos, explainer content, testimonial and case study videos, event coverage, and video ads — for both B2B and consumer brands.
Creator partnerships, tapping into a wide network of podcasters, YouTubers, and influencers to help brands build visibility and credibility through trusted voices rather than purely branded messaging.
Distribution and media, including paid advertising and channel management across platforms like YouTube, connected TV and streaming, paid social, and podcasts.
Branded podcasts and YouTube shows, turning brand conversations into ongoing owned-media content.
Brands can engage Busylike for production only, for media buying and distribution only, or for the full engine — strategy, production, and ongoing distribution working together. That flexibility is part of what makes Busylike a strong fit for the Adge.ai marketplace: brands coming in through Adge.ai with data-backed creative direction can plug into exactly the level of production support they need, whether that’s a single AI-generated video or an ongoing branded content partnership.
Busylike works across a wide range of industries — technology, SaaS, retail, travel, consumer electronics, and professional services among them — with brands that rely on video as a primary way to reach and convert their audience. That range matters in the context of this new partnership: Adge.ai’s marketplace serves a broad set of brands and categories, and Busylike’s experience producing for multiple industries means it’s equipped to handle the variety of briefs likely to come through that channel.
What This Partnership Means Going Forward
Put simply: brands using Adge.ai now have a direct path from creative insight to finished, branded video, powered by Busylike’s AI-first production model. Adge.ai tells marketers what’s likely to work; Busylike builds it — quickly, on-brand, and backed by the same belief that AI should make creative production faster and smarter without losing the human craft that makes branded content actually connect with an audience.
And with Adge.ai now part of Publicis Groupe’s broader AI production ecosystem, this partnership also reflects where the wider advertising industry is heading: toward production workflows where measurement, scripting, and creative execution are no longer separate steps handled by different teams on different timelines, but one connected, AI-informed process from start to finish.
For brands exploring what an AI-informed, marketplace-driven production model could look like for their own campaigns, this partnership is a clear signal of what’s coming next — and Busylike is proud to be one of the production partners helping bring it to life.
Are you interested in AI-powered creative production services? Reach out to our team at Busylike to get started.
