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At our agency, we specialize in creating high-impact digital marketing strategies that seamlessly blend the physical and digital worlds. Our partnership with Niantic , a pioneer in augmented reality (AR) gaming, focused on the launch of their groundbreaking mobile game NBA All World , an AR experience that revolutionizes how basketball is played by merging real-world environments with digital gameplay. Niantic, famous for worldwide successes like Pokémon Go, engaged us to promote NBA All World and establish it as a key topic within hoop culture by utilizing real-world experiences and social media. The game debuted in Paris , with a global rollout soon after. Collaborating with the creative agency Dreamspace , we were tasked with supporting the digital marketing strategy, encompassing launch videos , out-of-home advertising , and social media integrations that generated excitement within global basketball communities. A Unique AR Experience: Blending Real-World Metaverse with Live Events Our aim was to design a campaign that not only showcased NBA All World as an exciting new game but also integrated it into the culture and discussions of basketball fans globally. We concentrated on utilizing Niantic’s four core pillars—encouraging outdoor activity, inspiring exploration, promoting exercise, and building connections—to develop a launch strategy that seamlessly linked the digital and physical worlds. With our team's successful experience on the NBA All World project, we collaborated closely with Niantic’s marketing team to create a strategy that emphasized the game’s unique features. A key element of the strategy was the incorporation of real-world metaverse experiences , motivating players to interact with the game through real-life basketball events, street courts, and urban settings. This approach was vital in positioning NBA All World as more than just a mobile game—it became part of the physical spaces where basketball culture flourishes. Paris Launch: Leveraging NBA Hype for Global Impact The official launch of NBA All World coincided with the highly anticipated NBA Paris Game , offering the perfect opportunity to capitalize on the buzz surrounding the event. We designed a robust out-of-home (OOH) advertising campaign  that “took over” Paris during the launch, ensuring NBA All World was front and center in the city’s streets, sports venues, and digital billboards. The OOH campaign was carefully crafted to reflect the game’s blend of AR technology and basketball culture. From larger-than-life visuals of NBA players to interactive digital ads inviting fans to step into the world of NBA All World, our campaign made the game a tangible part of the city’s energy during the event. To further amplify the launch, we produced a series of launch videos  that captured the excitement of the Paris release. These videos showcased players and influencers interacting with the game in real-world environments, promoting the game’s AR features in an authentic way. The videos were edited for various social media platforms to emphasize the global reach of NBA All World, encouraging users from different parts of the world to join the conversation. Social Media Integrations: Engaging with Hoop Culture Understanding that hoop culture  plays a significant role in the success of NBA All World, we developed a comprehensive social media strategy  to immerse the game in ongoing basketball conversations. Through partnerships with influencers, athletes, and basketball content creators, we generated content that highlighted real-world gameplay, streetball environments, and player interactions within the NBA All World universe. The campaign’s social media content was designed to spark conversations and encourage user-generated content, with players sharing their own experiences with NBA All World on platforms like Instagram, Twitter, and TikTok. This organic engagement helped build a community around the game and ensured it remained a central topic in basketball culture. Results: A Successful Global Launch and Brand Integration The launch of NBA All World  was a major success, combining real-world advertising, digital content, and social media engagement to create a multi-faceted marketing campaign. Our OOH takeover in Paris  generated significant attention during the NBA Paris Game, while the social media strategy  built a strong connection with the basketball community, fostering conversations and excitement around the game. Through our work, NBA All World was able to establish a global presence from its initial launch in Paris, with fans and players alike interacting with the game both digitally and in real-world settings. The campaign seamlessly integrated the AR aspects of the game with the physical spaces where basketball is played and celebrated, making NBA All World a cultural touchstone in the world of hoops. Niantic in 2026 In 2026, Niantic has completed a major corporate evolution, splitting its focus between being a premier "forever game" studio and a foundational infrastructure provider for the AI era. While Pokémon GO continues to anchor the gaming division with massive events like GO Tour: Kalos and the debut of Mega Mewtwo, the company's more significant shift lies in the Niantic Spatial platform. By the start of 2026, Niantic has fully pivoted toward building the Large Geospatial Model (LGM), a digital twin of the physical world designed to provide "ground truth" for robots, drones, and AR glasses. This move beyond just mobile gaming was solidified by the decommissioning of the old Lightship.dev in February 2026 in favor of a more robust spatial intelligence suite. Even with structural changes—including the 2025 spin-off or sale of certain mobile assets—Niantic remains the dominant force in location-based technology, bridging the gap between Large Language Models and the physical environment through its unmatched global 3D mapping data. Conclusion: Blending Digital Innovation with Real-World Experiences Our collaboration with Niantic for the launch of NBA All World is a prime example of how we can create branded content  and marketing strategies that bridge the gap between digital and real-world experiences. By combining AR technology, real-world events, and a dynamic social media strategy, we helped Niantic not only promote their game but make it a part of the global basketball conversation.

In the highly competitive B2B environment, acquiring high-quality leads is crucial for fostering growth and securing sales. But imagine if you could go beyond merely identifying the companies visiting your website and actually pinpoint the specific individuals behind those visits. This is the transformative potential of RB2B , an innovative tool in the realm of website visitor identification. RB2B not only reveals which company is visiting your site—it also identifies the individuals behind the visit, offering actionable insights that can instantly improve your sales outreach. With easy setup and robust integrations, RB2B has established itself as an essential tool for businesses aiming to optimize their lead generation strategies. RB2B in 2026 In 2026, RB2B (operated by Retention.com) has solidified its position as a leading "identity resolution" tool by successfully bridging the gap between anonymous web traffic and actionable sales pipeline. Its core value proposition remains the ability to identify U.S.-based website visitors at a person-level—providing names, LinkedIn profiles, and business emails in real-time—while expanding its global utility through a partnership with Demandbase for international company-level identification. After major 2025 updates, the platform now features deeper native integrations with "modern growth stacks" like Clay, HubSpot, and Slack, allowing revenue teams to automate "warm outbound" as soon as a high-intent prospect hits a pricing page. While it faces increased competition from AI-driven alternatives and regional privacy restrictions (limiting its person-level data primarily to the U.S.), RB2B is widely regarded for its "five-minute setup" and its pivot toward a more scalable, credit-based pricing model that caters to mid-market and enterprise demand generation. What Does RB2B Do? Identifying Individual Website Visitors for B2B Success RB2B is a website deanonymization tool that focuses on identifying specific visitors to your site, providing contact-level information rather than general company data. The tool’s standout feature is its ability to identify who  is visiting your site, not just the company they work for. This level of granularity is a significant improvement over traditional tools like Clearbit Reveal or LeadFeeder, which only provide company-level insights. How It Works: Add the RB2B tag  to your website. Connect RB2B to Slack  to receive real-time notifications. Each time an individual visits your site, you’ll receive a Slack notification with their contact details. RB2B’s process is streamlined for efficiency. Once you’ve integrated it with your website and Slack, your sales team will start receiving immediate notifications every time a prospect interacts with your site. This allows your team to engage potential leads while they’re still active and interested, significantly reducing the response time between lead generation and outreach. Why Is RB2B Different? While there are plenty of tools available for website visitor identification, RB2B stands out for one major reason: it identifies individuals, not just companies . This is crucial if your target audience consists of mid-market and enterprise companies, where knowing which specific person visited your website can mean the difference between a productive outreach and a missed opportunity. For example, traditional tools like Clearbit Reveal might notify you that a company like Vanta is browsing your site. But Vanta likely has dozens of potential contacts, leaving your sales team guessing about who to approach. With RB2B, you get the exact individual  who visited your site, along with their LinkedIn profile, so you know precisely whom to reach out to and how to tailor your communication. Why Identifying Individuals Matters The ability to identify individuals visiting your website adds a new dimension to B2B sales. Rather than wasting time trying to connect with the right contact at a company, you can engage the specific decision-maker or key stakeholder who is already showing interest in your services. This significantly increases the likelihood of converting a lead into a sale. Key Benefits of Individual Identification: Targeted Outreach : Knowing who visited your website allows you to tailor your outreach specifically to that person’s role and needs. Improved Sales Efficiency : Sales teams can focus their efforts on high-value leads, reducing the time spent on unqualified prospects. Reduced Sales Cycle : By reaching out to the right person at the right time, your sales cycle can be shortened, giving your team a competitive edge. How Effective Is RB2B? RB2B shines when it comes to two critical metrics: coverage  and accuracy . Coverage  refers to the percentage of visits that are deanonymized, with most users reporting identification rates of 10% to 30%. Accuracy  is the percentage of correctly identified visitors, a key metric verified by contacting individuals to confirm they visited the website. While RB2B’s coverage can be limited (especially for companies with significant international traffic), its accuracy  is top-notch. When RB2B identifies a visitor, it’s highly likely that the data is correct, making it a valuable tool for sales teams who need reliable information. 5 Mistakes to Avoid When Using RB2B for De-Anonymizing Your B2B Website Traffic Even with a powerful tool like RB2B, mistakes in implementation can lead to missed opportunities. Here are five common pitfalls to avoid: 1. Failing to Prioritize Data Accuracy Accurate data is the foundation of any successful marketing or sales strategy. Unfortunately, many companies rely on outdated tracking methods or make the mistake of not properly vetting their data sources. Inaccurate data leads to poor decision-making, wasted resources, and frustrated sales teams. How to Avoid It : Ensure that you’re using reliable tools like RB2B to gather real-time , accurate data. RB2B automates visitor identification, reducing the chances of human error and delivering precise insights about your website visitors. 2. Ignoring Visitor Intent Understanding why a visitor came to your site is just as important as knowing who they are. Many businesses focus only on surface-level metrics, such as page views or time on site, without exploring the true intent behind those actions. How to Avoid It : Use RB2B in conjunction with other tools like heat mapping or session recordings to gain a full picture of your visitors' behaviors and intent. This deeper understanding will help you optimize your content and sales approach for higher conversion rates. 3. Neglecting GDPR & Privacy Regulations With the growing emphasis on data privacy, ensuring compliance with regulations like GDPR is critical. Non-compliance can lead to fines and damage your brand’s reputation. How to Avoid It : Make sure your data collection processes are transparent and compliant with privacy laws. RB2B offers features to help you gather consent and ensure that your data practices respect user privacy. 4. Focusing Solely on Demographics Demographic data, while useful, is only one piece of the puzzle. Focusing solely on demographics limits your understanding of what drives your audience. How to Avoid It : RB2B allows you to dig deeper by analyzing psychographics —the behaviors, interests, and values of your visitors. This richer data set helps you align your marketing strategies with what truly matters to your audience. 5. Not Using the Right Tools Using generic analytics tools that aren’t built for B2B lead generation can hamper your ability to fully leverage visitor data. How to Avoid It : RB2B is designed specifically for B2B businesses, offering data that goes beyond general analytics platforms. For even deeper insights, consider pairing RB2B with tools like Persana.ai to further enrich your visitor data. Key Features of RB2B RB2B comes packed with features that make it a standout in the world of B2B lead generation: 1. Person-Level Identification RB2B doesn’t just identify what company is visiting your site—it identifies the specific individual . By delivering LinkedIn profiles of actual visitors, RB2B allows your sales team to craft highly personalized outreach strategies, targeting decision-makers directly. 2. Real-Time Data Delivery via Slack RB2B integrates seamlessly with Slack, providing real-time notifications as soon as a high-intent prospect visits your site. This ensures that your sales team can engage leads when they are most engaged, improving the chances of conversion. 3. High-Intent Leads RB2B’s algorithms are designed to identify high-intent leads , meaning the individuals who are most likely ready to make a purchase or engage with your services. This prioritization of high-value leads allows your sales team to focus on those most likely to convert. 4. Compliance and U.S. Focus Currently, RB2B is designed for U.S.-based traffic  and complies with all U.S. data protection regulations. While this may be limiting for companies with international audiences, it ensures a secure and compliant process for U.S. businesses. 5. Faster Sales Cycles By delivering high-quality leads in real time, RB2B significantly reduces the time spent researching and qualifying prospects, helping businesses shorten their sales cycles. Advantages and Potential Drawbacks Advantages of RB2B: Highly Targeted Leads : RB2B provides individual-level data, allowing for highly targeted sales outreach. Real-Time Data : The integration with Slack ensures that your sales team receives lead information in real time. Improved Sales Efficiency : By focusing on decision-makers and high-intent leads, RB2B improves the overall efficiency of your sales team. Potential Drawbacks: U.S.-Centric : RB2B is currently only available for U.S.-based traffic, which may limit its usefulness for international businesses. Pricing : While RB2B offers a free trial, many of its advanced features are part of the premium pricing plan, which may be a barrier for smaller businesses. Slack Dependency : Companies that don’t use Slack may not be able to fully take advantage of RB2B’s real-time lead delivery feature. Conclusion RB2B is a powerful tool for B2B businesses looking to improve their lead generation processes and streamline their sales efforts. By identifying the individuals behind website visits, RB2B offers highly targeted, actionable data that allows sales teams to connect with the right people at the right time. For U.S.-based businesses with significant web traffic, RB2B can be a game-changer, offering a competitive edge in the crowded B2B space. If you’re looking to take your lead generation to the next level, RB2B is definitely worth exploring.

We recently collaborated with Intel’s AI Marketing department, where we significantly contributed to establishing Intel as a leader in AI conversations by remotely producing audio and video podcast episodes for them. We also partnered them with the influential podcast, DataFramed . Our mission? To effectively communicate Intel's advanced AI chip-integrated products to an audience passionate about AI innovation. This resulted in feature episodes in DataFramed’s series, “AI and the Modern Data Stack,” where Intel shared its vision for the future of AI with a highly relevant and engaged tech community. Intel in 2026 In 2026, Intel has reached a critical "make or break" pivot point in its multi-year turnaround, defined by the transition from visionary planning to high-volume execution. The company officially entered the era of Intel 18A high-volume manufacturing in early 2026, fulfilling its ambitious "5 Nodes in 4 Years" roadmap and launching flagship products like Panther Lake (Core Ultra Series 3) and Clearwater Forest (Xeon) to reclaim performance-per-watt parity with TSMC. While the technical milestones—including the industry-first commercial use of PowerVia backside power and RibbonFET gate-all-around transistors—have successfully repositioned Intel as a technological contender, the financial picture remains a "show-me" story. Under the pragmatic leadership of CEO Lip-Bu Tan, the company is aggressively narrowing its focus on Intel Foundry profitability, securing high-profile (though often still exploratory) interest from titans like Microsoft, Nvidia, and even Apple. Despite a surging stock price in 2025, Intel enters the mid-2020s grappling with tightened capital discipline, the suspension of its dividend, and the high-stakes pressure to prove that its domestic fabs can achieve the 70-80% yields necessary to turn a massive manufacturing deficit into a sustainable competitive advantage. How We Matched Intel with the Perfect Podcast Recognizing Intel’s need to reach decision-makers in AI and tech, we identified DataFramed , a leading show in the space, as the ideal platform. With its new series focusing on AI's impact on the modern data stack, it offered the perfect context for Intel to showcase their AI solutions. We facilitated the partnership and ensured that the conversation aligned with Intel’s goals. The podcast episode featured Nuri Canyaka, Intel's VP of AI Marketing, and La Tiffaney Santucci, Intel's AI Marketing Director. Their discussion, led by DataFramed  host Richie Cotton, explored how AI is transforming everything from marketing analytics to enterprise workflows, providing Intel with a stage to communicate its groundbreaking products. Bringing Intel’s AI Innovations to Life In the episode, our agency made sure that Intel’s messaging wasn’t just another talking point but a deep, informative conversation on the AI industry. Nuri and La Tiffaney highlighted Intel’s role in advancing edge AI technology, which allows for real-time decision-making, such as in self-driving cars. They also addressed a critical concern in the AI space—how companies can run large language models (LLMs) locally while balancing security and cost. Intel’s AI chips provided the solution, and we helped communicate this innovation clearly to the tech-savvy audience. Creating Long-Lasting Engagement with the Series Our involvement didn’t end with one episode. We positioned Intel as a key player in DataFramed’s  four-part series, “AI and the Modern Data Stack,” where the discussions ranged from AI’s role in the cloud to AI-driven analytics workflows. This allowed Intel to further integrate its message into a broader narrative, reinforcing its relevance in ongoing conversations about the future of AI in tech and enterprise. The Outcome: Amplifying Intel's Influence in AI By partnering Intel with DataFramed , our agency successfully brought Intel’s AI products and strategies to the attention of a high-value audience. The podcast collaboration amplified Intel’s thought leadership in AI, reaching the right listeners—those who are directly shaping the future of AI in their respective fields. This case study highlights how our strategic approach to podcast partnerships can enhance a brand’s visibility in key industries. We ensured Intel’s message was heard by the people that matter, and we can do the same for you.

In executing marketing campaigns, we prioritize forging meaningful connections between brands and their target audiences. Recently, we collaborated with Wonolo, a leading on-demand staffing platform, to enhance their B2B visibility. Wonolo sought to engage decision-makers and thought leaders across various industries, and we strategically placed them on the appropriate platforms to share their narrative. For this campaign, our strategy included high-profile guest features and targeted ad placements across several podcasts. Wonolo was featured as a guest on SupplyChainBrain and had ad spots in B2B podcasts such as The Soul of Enterprise , Recruiting Future , Smart People , and Hospitality Hangout , ensuring that their message reached the intended audience. Wonolo in 2026 In 2026, Wonolo has evolved from a simple gig-economy marketplace into a comprehensive, AI-driven human capital engine. Having successfully integrated its 2024 AI-powered job management suite, the company now offers a "smarter" staffing solution that uses predictive analytics to optimize job descriptions and match "Wonoloers" to shifts with 40% higher efficiency. While the platform remains a lifeline for the retail and logistics sectors—connecting over three million workers to on-demand roles—Wonolo has shifted its strategic focus toward temp-to-perm pathways, helping businesses combat chronic labor shortages by identifying high-performing gig workers for full-time placement. Now headquartered in Beaverton, Oregon, and operating as a mature, remote-first organization, Wonolo is currently focused on its "2026 Growth Engine" initiative, which emphasizes compliance and modernized benefits delivery to bridge the gap between flexible freelance work and long-term career stability. Wonolo’s Guest Feature on SupplyChainBrain Podcast We kicked off the campaign by positioning Wonolo’s VP of Demand, Robert Merritt, and Chief Strategy Officer, Monica Plaza, as expert guests on the SupplyChainBrain Podcast , hosted by Robert Bowman, Editor-in-Chief of SupplyChainBrain . This platform was the perfect fit for Wonolo’s message, as the show delves into the logistics, supply chain management, and the evolving world of work—key areas impacted by Wonolo’s services. During this episode, Robert and Monica explored the profound changes brought about by the pandemic and its lasting effects on the future of work. They discussed how the gig economy and flexible staffing models, such as those offered by Wonolo, are critical for industries navigating post-pandemic recovery. This insightful conversation not only reinforced Wonolo’s position as a leader in the staffing industry but also helped them engage with a core audience of supply chain and business leaders. Expanding Reach with Strategic Ad Spot Bookings In addition to guesting on SupplyChainBrain , we expanded Wonolo’s reach by booking ad spots on four high-impact podcasts, each carefully selected to target different B2B sectors. Here’s a breakdown of how each show aligned with Wonolo’s campaign goals: The Soul of Enterprise The Soul of Enterprise , hosted by Ron Baker and Ed Kless, is a business podcast focused on enterprise solutions, innovation, and economic trends. This podcast was an excellent platform for reaching C-suite executives and business leaders, allowing Wonolo to tap into a B2B audience interested in how companies can thrive in changing work environments. Recruiting Future Recruiting Future , hosted by recruitment expert Matt Alder, dives deep into the latest trends in recruitment, talent acquisition, and HR technology. We chose this podcast to position Wonolo as a solution for HR professionals and recruiters who are increasingly turning to flexible staffing solutions to meet their hiring needs in a post-pandemic world. Smart People Smart People  hosts conversations with thought leaders across various industries, making it a prime platform for expanding Wonolo’s visibility. By featuring ad spots on this podcast, we helped introduce Wonolo to a broad audience of business innovators, tech enthusiasts, and industry disruptors. Hospitality Hangout Targeting the hospitality sector, Hospitality Hangout  covers key trends, technology, and challenges in the hospitality industry. This podcast was ideal for reaching decision-makers in an industry hit hard by labor shortages, allowing Wonolo to highlight its staffing solutions for a sector in urgent need of flexibility and agility. The Results By combining guest appearances with ad placements, our agency helped Wonolo reach diverse B2B audiences across multiple industries. The guest feature on SupplyChainBrain  positioned Wonolo’s leaders as thought experts in the future of work, while the strategic ad spots helped spread Wonolo’s message to targeted B2B listeners. The result? A highly engaged audience and a noticeable boost in brand awareness. This case study demonstrates how our agency can tailor podcast marketing strategies to ensure your message connects with the right audience. From carefully selected ad placements to branded content that resonates, we help brands like Wonolo amplify their impact.

We excel in bringing brands' stories to life through creative and impactful campaigns that resonate globally. Our long-standing collaboration with Turkish Airlines enabled us to execute three highly successful projects— Fortune Traveller , Delightful Stories , and Invest On Board —each highlighting the airline's unique offerings and innovative spirit to international audiences. These campaigns integrated full-service production with strategic creator partnerships, leading to global recognition, extensive media coverage, and strong word-of-mouth engagement. These initiatives not only helped Turkish Airlines connect with new and diverse audiences but also attracted widespread media attention and international praise. Through compelling storytelling, immersive content, and cutting-edge digital solutions, we positioned Turkish Airlines as more than just an airline—it became a facilitator of exploration, cultural connection, and entrepreneurial opportunity. Here's a closer look at how these award-winning campaigns made a global impact. Fortune Traveller – Inspiring Exploration with YouTube Stars The Fortune Traveller  campaign was designed to promote Istanbul and 10 other destinations where Turkish Airlines offers direct flights, encouraging viewers to explore these cities in an exciting and personal way. To achieve this, we brought together internationally renowned YouTube influencers including Damien Walters , Sean Garnier , and Devin Supertramp —each with millions of subscribers. These influencers embarked on a thrilling journey, which they documented and shared with their global fanbases on their YouTube channels. The distinctiveness of Fortune Traveller was rooted in the YouTube stars sharing their experiences in their native languages, enabling Turkish Airlines to connect with a diverse audience from different cultural backgrounds on a more personal level. By distributing content through both the influencers’ channels and Turkish Airlines’ official channels, this campaign employed a comprehensive 360-degree marketing strategy. The results were impressive: Fortune Traveller  won numerous international awards, including the Digital Communication Campaign of the Year at the Travel Marketing Awards in London , a finalist nomination at the Digital Communication Awards in Berlin , and nods at the European Excellence Awards in Stockholm . The project also garnered substantial international media coverage, solidifying Turkish Airlines' image as a brand that champions exploration and cultural connectivity. Delightful Stories – Inspiring Humanity Through Real Stories For the Delightful Stories  campaign, we set out to film and digitally recreate inspiring human stories from around the world. This digital storytelling initiative took us across eight countries, including Brazil , South Africa , India , and Japan , where we captured stories of personal transformation, hope, and cultural richness. Our team worked to create a microsite with a parallax scrolling landing page—an innovative first for Turkey—that allowed users to explore these stories in an immersive, digital environment. Each country’s story was tailored to reflect the cultural nuances of the location, making the campaign not only visually stunning but also deeply relatable on a human level. Delightful Stories  resonated with audiences globally, earning millions of views and significant media coverage from reputable platforms such as Campaign US , Buzzfeed , and Creative Criminals . The campaign’s success lay in its ability to evoke genuine emotions, connecting Turkish Airlines with viewers on a personal and cultural level. It showcased the brand not just as an airline, but as a connector of people and stories from around the globe. Invest On Board – A First-of-its-Kind In-Flight Innovation for Entrepreneurs - Podcast Style Startup Pitches To celebrate the launch of Turkish Airlines’ direct flights between Istanbul and San Francisco , we conceived and developed the Invest On Board  platform—an innovative initiative that allowed entrepreneurs to pitch their ideas to investors during flights. We created the world’s first in-flight investor pitch platform, where startup founders could present their business models to a captive audience of investors traveling to Silicon Valley  and other business hubs such as New York City , London , Singapore , Dubai , and Istanbul . The pitches were developed and curated during global entrepreneurship events, and the content was customized for the in-flight digital content system known as Planet . Invest On Board  was an international hit, attracting media attention from prominent outlets like Inc. Magazine , Fast Company , and Crunchbase . The project not only generated widespread awareness for Turkish Airlines but also helped position the airline as a key player in the entrepreneurial ecosystem, offering unique opportunities for startups to showcase their ideas to a highly influential audience. Global Recognition and Impactful Campaigns Our work with Turkish Airlines on these three campaigns resulted in multiple awards, global media coverage, and enhanced brand visibility across key markets. Each campaign was tailored to Turkish Airlines' core mission of connecting people, cultures, and ideas. Whether it was through inspiring global travel, telling real human stories, or creating groundbreaking platforms for entrepreneurs, our campaigns helped elevate Turkish Airlines' global brand presence. Turkish Airlines in 2026 In 2026, Turkish Airlines is solidifying its position as a global aviation powerhouse, fresh off a record-breaking 2025 where it transported over 92.6 million passengers. Under its "Vision 2033" strategic plan, the carrier has expanded its fleet to over 516 aircraft—the largest in Europe—and continues to leverage Istanbul Airport as the world's most connected hub, now serving 356 destinations across 133 countries. The year 2026 marks a significant investment phase, with the airline launching a $2.3 billion initiative to build the world’s largest aircraft catering facility and Europe's largest wide-body engine maintenance hub. While navigating regional geopolitical tensions and global supply chain hurdles, Turkish Airlines is aggressively pursuing the 100-million-passenger milestone, supported by the integration of its low-cost subsidiary AJet and a new fintech venture, TKPAY, which integrates its massive loyalty ecosystem with digital payment solutions.

Published in CNN Turk originally - this interview was recorded during Consensus Austin. Source: https://bit.ly/3aF7x5U By integrating blockchain and Web3, creators are finally finding ways to build long-term financial sustainability for their digital ecosystems. While decentralized communities and visual media like NFTs initially led the charge, the focus is now shifting toward audio communication and the podcasting sector. Although this evolution hasn't fully hit the mainstream yet, the surge of investment into voice-based technology startups across the United States is a clear signal of what's coming. As a podcaster, I am particularly excited about this shift and the potential it holds for the future of the medium. CNN Interview - Çiğdem Öztabak and Vadi Efe Consensus event in 2026 n 2026, the Consensus conference is expanding its global footprint with a dual-city strategy, making a high-profile return to Hong Kong (February 10–12) and a massive North American debut in Miami (May 5–7). The Miami event, hosted at the Miami Beach Convention Center, is expected to draw over 20,000 attendees and features a powerhouse lineup including SEC Chairman Paul Atkins, Galaxy CEO Mike Novogratz, and even cultural figures like Alex Rodriguez. The 2026 agenda shifts focus toward the "Institutional Era," with major tracks dedicated to the tokenization of real-world assets, the integration of agentic AI into on-chain execution, and the implementation of bipartisan U.S. crypto legislation. Between the "Consensus Cup" at the Happy Valley Racecourse in Hong Kong and the high-stakes PitchFest in Miami, the conference has solidified its reputation as the "Super Bowl of Blockchain," serving as the primary hub for global deal-making and the convergence of digital finance with traditional capital markets. Consensus in Austin and Busylike Interview First of all, I would like to talk a little bit about Austin, Texas. Currently, it can be said that it is the city that receives the most immigrants in the world in the field of technology. While many technology companies have moved their headquarters to this city with the pandemic, it has also become a center of attraction for entrepreneurs and professionals working in the field of technology. At the Consensus festival, the world's largest and most influential companies came together with startups around finance, crypto money market, blockchain technology, NFT and metaverse. During the festival, I had an interview with the Turkish entrepreneur Vadi Efe , who is incorporated in Austin, working on the future of media - audiovisual technologies. Thousands of conversations about business and technology take place on podcasts and voice chat platforms every day. Busylike provides technology infrastructure and consultancy services for companies to improve their training and marketing activities by accessing decentralized media, voice communication data and an endlessly updated pool of creative content. What was the topic that caught your attention the most in Consensus? The speed of media transformation is astonishing. Media, which has transformed with user content and social networks in the last fifteen years, is now on its way to becoming a network of creators who can finance themselves on a decentralized and performance basis, thus feeding the world. The technologies that interested me the most were the companies that provide blockchain integrations for creators who can interact with their followers in the field of publishing and multimedia. Many creative individuals and institutions, large and small, have the opportunity to develop their own production and consumption platforms, nurture the content and stories they create for a long time, and create an economy over it. At an event we attended, I was impressed when I saw a project that turned the life, career, and interests of world-renowned Hollywood star Bill Murray into NFTs with powerful storytelling, operating in a way that would engage its fan base for years to come. When we look at the path of visual and audio media, what is on the horizon? After working in marketing, social media, video content and technology for many years, we are now focused on audio technologies, which is the fastest growing area of ​​media (in terms of consumption and advertising turnover). The fact that individuals who are overly exposed to video conferencing during the pandemic process have turned to voice chat, and the increase in the use of smart speakers and airpods has brought about a serious increase in podcast production and consumption. The business world shares what it produces and consumes every day with podcasts. At the moment, web3 is in its early stages, but it is advancing at a rapid pace, while the trend of audio content and podcasts is on its way to finding its consistency and becoming mainstream media. Here, too, creators will have the opportunity to support their independent voices with financial infrastructures and collaborate with companies involved in decentralized media. While companies plan their marketing and training activities as mobile and interactivity-centered, they will have the opportunity to include their consumers in their economies. We are moving towards a future where interactive advertisements are integrated with content, where creators can share and reproduce their ideas and productions financially with their followers. So, what are the details of the product you created in this field? Did you move forward with investments? For a long time, I have implemented different initiatives focused on digital media, and I had the opportunity to turn these initiatives into collaborations and acquisitions with big technology and media companies. My new project, Businesswise, which I am currently focusing on, is a platform that offers personalized content and data to companies in the field of audio - that is, audio content and technology - which is the most growing (as user consumption and advertising pie) in the field of digital media. We are focused on creating the world's first cases in this field. So far, we have collaborated with Microsoft globally, and investors and business partners from technology and media companies such as Indeed.com and Descript, which are leaders in their fields in Silicon Valley, have started to support our company. We launched the platform at SXSW in the spring, currently 67 different companies are using it, and we are in talks with companies that are looking for innovative models, especially in the field of education. Finally, what would you say about being an entrepreneur in Austin? Austin is a thriving city of culture and innovation in the USA. It is a very dynamic place where you can live comfortably and the ecosystem can be reached quickly. It is in a location within easy reach of different cities of the USA, and there are many job opportunities. Many tech companies are opening offices and startups are also in demand. It is also an attractive city for international companies that want to open up to the US market, I would definitely recommend it. It will continue to grow for the next 20 years. Over 400 thousand new ventures have been launched in the city in the last year, and this is above the US average.

For Nestea , we were tasked with developing a summer campaign that would not only promote their product but also create an engaging, interactive experience for their customer base. The result was the "Cold Competition" , a unique blend of YouTube storytelling , out-of-home promotion , and creator partnerships  that captivated audiences throughout the summer. The campaign combined a dynamic product roadshow  with an entertaining digital webisode series  published on Nestea’s YouTube channel. With the involvement of two popular TV stars competing against each other, the “Cold Competition” successfully utilized digital channels for media planning, all while distributing more than 100,000 product samples  over the course of three months. This case study breaks down the creative elements and strategies that made the campaign a success. The Concept: Bringing Entertainment and Sampling Together The Cold Competition  campaign was designed to be a fully interactive experience that combined digital storytelling with real-world engagement. At its core, the campaign revolved around a fun competition between two TV stars who participated in various summer-themed challenges, all while promoting Nestea’s refreshing products. The competition was presented as a webisode series  on Nestea’s YouTube channel, which served as the central hub for the campaign. Simultaneously, Nestea launched an extensive product roadshow , visiting key cities to hand out free samples and encourage people to engage with the digital content. This dual approach of mixing physical and digital engagement ensured that the campaign reached consumers no matter where they were—whether at an event, at home, or on their mobile devices. YouTube Storytelling: A Webisode Series That Engaged Audiences We developed an engaging digital webisode series  for Nestea, designed to entertain while promoting the product’s refreshing qualities. The show featured two well-known TV stars  in a lighthearted competition, where they faced off in a series of fun, summer-themed challenges—ranging from beach games to cooling-off contests, all centered around Nestea products. Each webisode was crafted with interactive storytelling in mind. Viewers were encouraged to vote on the outcomes of the challenges, comment on their favorite moments, and participate in online discussions about the competition. The episodes were released weekly, creating anticipation and ongoing engagement throughout the summer. By leveraging YouTube’s interactive capabilities, we were able to turn passive viewers into active participants. Creator Partnerships: Leveraging the Influence of TV Stars For this campaign, we collaborated with two TV stars  who each had strong fan bases and wide appeal, ensuring that the content would attract viewers beyond traditional Nestea consumers. Their involvement in the competition brought a sense of excitement and credibility to the campaign. These influencers played a key role in generating social buzz, with their own followers tuning in to watch the series and engage with Nestea’s content. The creators’ ability to bring humor and energy to the challenges made the webisode series feel authentic and relatable, helping Nestea connect with its target demographic—young adults looking for summer fun and refreshment. Out-of-Home Activation: Roadshow and Product Sampling While the YouTube series was the digital heart of the campaign, the product roadshow  gave consumers a real-world connection to the experience. We organized a mobile sampling tour  across major cities, where Nestea’s iconic yellow trucks distributed over 100,000 product samples . The roadshow created buzz and excitement wherever it went, offering consumers the chance to taste Nestea’s refreshing flavors while engaging with the digital campaign via mobile QR codes that directed them to the webisodes. The roadshow and product sampling allowed for a direct interaction with the target audience, reinforcing the brand’s message and generating thousands of social media interactions as consumers shared their experiences online. Digital-Only Media Planning: Reaching Consumers Where They Are Our entire media planning and campaign operation for Cold Competition  relied solely on digital channels , leveraging YouTube, social media platforms, and mobile engagement. By focusing on these channels, we maximized the campaign’s reach and kept the content accessible to consumers wherever they were spending their time—on their phones, at home, or out and about. The use of targeted ads, influencer partnerships, and digital storytelling allowed Nestea to create a strong online presence and keep their audience engaged over the course of three months. The digital-first approach not only gave us flexibility in terms of content distribution but also helped measure engagement in real-time, allowing us to optimize the campaign as it progressed. The Results: A Refreshing Success for Nestea The Cold Competition  campaign successfully blended the physical and digital worlds to create an interactive experience that resonated with consumers. Through creative YouTube storytelling , strategic creator partnerships , and a dynamic product roadshow , Nestea was able to: Distribute over 100,000 product samples  in key cities, generating strong word-of-mouth buzz. Engage thousands of viewers through the webisode series , with weekly episodes driving ongoing engagement and interaction. Build a robust online presence through digital-only media planning , ensuring that the content reached its target audience effectively. The campaign achieved its goal of promoting Nestea as the ultimate summer refreshment while creating a memorable and entertaining experience for its audience. By turning product promotion into a fun and interactive competition, Nestea strengthened its connection with consumers and reinforced its brand image as a leader in the beverage market. Nestea brand in 2026 In 2026, the Nestea brand has entered a distinct new chapter characterized by major distribution shifts and a strategic lean into "newstalgia." Following the expiration of long-standing agreements with Coca-Cola, Nestea’s ready-to-drink (RTD) presence is now managed by Keurig Dr Pepper (KDP) in major markets like Canada, while Nestlé continues to oversee the powdered tea segment. This transition has sparked a notable "formula war," as Coca-Cola rebranded its previous Nestea recipes under the Fuze Tea label, forcing the newly licensed Nestea to debut revamped, "clean-label" formulations that emphasize natural ingredients and bold, globally-inspired flavors. To stay relevant in a crowded market, Nestea is capitalizing on the 2026 trend of "intentional indulgence," marketing its tea not just as a beverage, but as a nostalgic, multi-sensory experience designed to compete with the rise of customized at-home drink culture and the growing popularity of functional, botanically-infused refreshments.