Published in CNN Turk originally - this interview was recorded during Consensus Austin. Source: https://bit.ly/3aF7x5U By integrating blockchain and Web3, creators are finally finding ways to build long-term financial sustainability for their digital ecosystems. While decentralized communities and visual media like NFTs initially led the charge, the focus is now shifting toward audio communication and the podcasting sector. Although this evolution hasn't fully hit the mainst

For Nestea , we were tasked with developing a summer campaign that would not only promote their product but also create an engaging, interactive experience for their customer base. The result was the "Cold Competition" , a unique blend of YouTube storytelling , out-of-home promotion , and creator partnerships  that captivated audiences throughout the summer. The campaign combined a dynamic product roadshow  with an entertaining digital webisode series  published on Nestea’s Y