Last week, Busylike was inside OpenAI's New York office for the Builder Lounge at NY Tech Week 2026. We built a working AI-powered brand identity audit tool in under three hours using OpenAI Codex — side by side with OpenAI's Engineering and Startup teams. And on the same day, we received access to the ChatGPT Ads Manager platform. Here's everything that happened, and what it means for how we help brands get found in the AI era.

Every June, New York transforms into something that feels a little like magic — a whole week where the city's best founders, builders, and thinkers converge under one collective energy. New York Tech Week is one of those rare occasions where the barrier between "I want to meet that person" and actually meeting them collapses completely. I've been looking forward to this one for months, and after going through the calendar I made my picks deliberately. Here's what made the cut

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AI is rapidly reshaping how consumers discover brands. Instead of scrolling through links, users now ask platforms like ChatGPT, Google AI Overviews, and Perplexity AI for direct answers. If your brand isn’t showing up in those answers, you’re not just ranking lower—you’re invisible. This shift has created a new category: AI visibility agencies—firms that specialize in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search advertising. Why AI Vi